The National Festival of Popular Consumer Brands »With the participation and polls of the people as the most important decision makers and referees on the selection of top brands, they began on December 1 and continued until December 2015. In the festival, a wide-ranging popular survey was conducted on four types of face-to-face, telephone, SMS and Internet services in the areas of goods and services needed by the social strata. On the basis of the final ranking, the first brand of each group was awarded the Gold Prize as the top brand in terms of consumer popularity index, which was also selected based on direct popular vote.
